Scope of Poultry Business in Emerging markets, here are the five reasons:

1. Increasing prosperity in emerging markets= people can afford to put more eggs, chicken on the table.
2. Many youngsters becoming non-vegetarian under the influence of advertisements e.g. KFC, McDonalds etc.
3. It takes far less feed to produce a kilo of chicken.
4. There is no religious sentiment associated with poultry.
5. Consumer studies from other countries say “when vegetarians choose to convert to non-vegetarianism, they first experiment with poultry (egg & chicken)