PUNE: On the occasion of the Birth Anniversary of Dr. BV Rao, The Poultry Farmers & Breeders Association (MH) celebrated ‘National Chicken Day’ on November 16. To mark this day, the chicken was sold at discounted prices across 50 chicken shops in Maharashtra.

Speaking during the event, President of PF&BA (MH) C.Vasanthkumar said, “Considering nutrition value of chicken, we need to eat chicken 5/6 days in a week. This will help to boost our immunity to fight against Covid-19.’’

He further added that “Other state poultry associations like Karnataka Poultry Farmers Breeders Association, West Bengal Poultry Federation and many more state associations are celebrating ‘National Chicken Day’ today to create chicken awareness among the people.’’ People should start eating chicken without any fear.

Distribution of chicken at ‘Food Junction, Bhandarkar Road Pune’  was inaugurated by President Mr. C Vasanthkumar. At that time, Mr. VinayKumar from Quality Poultry and Mr. Sushant Gosavi, Sales Manager Godrej Tyson Foods were present.

Mr. Gosavi said that “Chicken is the best source of protein. If we eat chicken on a daily basis then the protein demand of our body will automatically be fulfilled. Hence Eat Chicken and stay healthy.’’

As a part of its ‘Chicken Awareness Campaign,’ the association has started a chicken promotional campaign through ‘Television Commercials’ on TV 9 Marathi from November 16, 2021. Earlier, the association started the ‘Chicken Awareness Campaign, through radio jingles on Radio City. Through this campaign benefits of chicken and the nutritious value of chicken will be conveyed to people across Maharashtra.

In the next stage of the ‘Chicken Awareness Campaign,’ it is decided to organize ‘Chicken Recipe Competition’. However, dates and other details will be dependent upon government guidelines related to Covid-19 restrictions.

Hence, the Poultry Farmers & Breeders Association (MH) requests you to give wide publicity to this initiative which not only helps to increase chicken consumption but also helps to boost the immunity of the people amid coronavirus outbreaks.